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Do you consider your company’s image an important asset?
When you put your company name and logo on forms, checks, and business correspondence,
you’re communicating a long lasting impression. What kind of impression do your business forms
make? Today’s alternative of printing business documents entirely through laser printers, using white paper
and black toner, is a risk to your company’s image. Not only do you sacrifice color, but you’re also
sacrificing quality. Although the quality of laser printers improves with advancements in technology,
they have yet to match the quality of offset preprinted documents.
Plain paper (form A) vs. pre-printed (form B)
The generic, non-professional look of Form A will likely fall short of the image you are attempting
to communicate. On the other hand, Form B is a distinctive document characterized by the company logo,
in color, printed by high quality offset lithography. Which image will your prospective customers remember
in the highest regard? Achieving a prestigious look on your business documents costs less than you might
think. Consider the cost analysis shown below.
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Please note: While regional costs may vary, plain paper price is based on suggested
average retail price of 1,000 sheets of bright white ink jet paper @ $28.30.
Toner costs are based on suggested average retail costs of one new toner cartridge @
$119.12, and average impressions yielded for 3% and 12% coverage respectively.
3% coverage yields an average of 6,660 impressions per cartridge, while 12%
coverage yields an average of 1,667 impressions per cartridge. Figures above
are also based on a typical company’s requirements to change cartridges regularly
in order to maintain consistent quality on each document printed.
. . . the additional wear and tear on your laser printer when using plain paper is a
consideration not to be overlooked
Facts about pre-printed laser cut sheets
Laser printers contain delicate internal components that are highly sensitive. They also employ
heat and pressure in the fusing process so it is also imperative that your pre-printed forms contain
heat resistant inks. Be sure to use products that are manufactured using high quality laser grade bond
papers which have optimal properties for laser printers.
MICR toner and bank rejections
The use of plain paper in conjunction with “in-house”, non-impact printing devices to generate checks
and other financial documents containing MICR numbering is causing a migraine for the nation’s banking
system. The check clearing stage is a crucial element in the ability to compete in today’s financial
services market. The importance of efficiently processing paper transactions cannot be overstated.
The inferior print quality of laser generated MICR numbering has increased the number of check
rejections and decreased the efficiency of check processing centers. In response, banks across the
nation are urging the use of ribbon-generated MICR, as offered by traditional check manufacturers.
generated MICR:
• Proper type of toner cartridge must be used (MICR toner does not give the same print detail
as regular toner).
• MICR toner is significantly more expensive than standard toner.
• Laser generated MICR toner flakes off easier than regular toner. Chipped characters may result
in rejection.
• Laser generated MICR toner can be more easily mistaken for a forgery by financial institutions.
The true cost of image is . . . business
For a company whose image is regarded as an important asset, the choice is clear. The total cost
of running a pre-printed form can prove to be less than that of blank paper. The high cost of toner
and the increased coverage required to print the entire form through a laser printer are two factors
that render blank paper uneconomical. Other contributing factors are slower running times,
increased maintenance and security concerns when printing checks. Don’t jeopardize your
company’s image for imagined savings. Pre-printed forms and checks, complete with company colors
and logo, are a safe and affordable way to stretch your marketing dollar.
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